As part of the Crop Nutrition strategy, we develop farmer centric solutions that commercially integrate knowledge, digital tools and services into our product portfolio, with a strengthened and aligned brand positioning.
As an example of this brand position, we have launched NossoCafé in Brazil and ProteinPass in Europe, targeting the relevant farmers.
Yara's crop knowledge and experience extends to all aspects of crop nutrition and its influence on the yield, quality and health of all crops as well as the environmental impact of crop production. There is not a crop where Yara has not developed knowledge and expertise.
Arable Crops Fruits Crops